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Klook is a world-leading travel activities and services booking platform. Klook gives travelers a seamless way to discover and book popular attractions, tours, local transportation, best foods, and unique experiences around the world on its website and award-winning app (consecutive Best of Year awarded by Google Play and Apple App Store)
Performance Driven Ads
As part of the performance marketing group, I collaborate with paid channel managers, branding and localisation team to deliver multiple creatives, dynamic templates created in Smartly that are then automated and optimised based on the performance and the results of A/B tests. Every elements can be control and connected to a data sheet.
Efficient Deliveries
Working with Google Web Designer allow me to deliver HTML 5 or rich media creatives more efficiently. This google platform ables me to create dynamic creative connected to a data sheet. Channel manager then will be able to review, test and traffic when the banners are pushed to Studio.
Equipped Team
Collaboration with the branding team, I manage to deliver display and social design toolkit across market in APAC. Conducting mini workshops to fully utilise Google Web Designer & Smartly to boost creativity, efficiency and impact within the design team.
Fun don't stop there
I also get to work on other fun marketing projects like video editing to localise global campaigns, articles writing for our blog, helping my counterparts when they're overloaded with other projects, illustrations and animations.
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